European project named MARIUS?

Hmm, Gizmodo reports that the European Commission is launching a program to deliver test messages to cell phones by helicopter. It’s named [Project MARIUS](http://www.gizmodo.com/gadgets/cellphones/european-marius-project-to-massdeliver-text-messages-via-helicopter-231522.php), which apparently stands for “Mobile Autonomous Reactive Information System for Urgency Situations”. Try saying that all in one breath.