Does RSS make web layout irrelevant?

So, I'm sitting here running through my daily ritual of reading RSS feeds, and I stumble upon this entry on Om Malik's blog. In it, he mentions it's been a busy week: they signed on some sponsors, had a party, and … launched a new look.

Wait a minute, he launched a new look? I load it up, and sure enough — it's got a new look. (Not that I had any reason to believe that Om wasn't telling the truth, mind you)

That made me think, especially since I've just gotten done re-doing the layout of my blog — is layout and design irrelevant in the world of RSS subscriptions? I don't think it's quite irrelevant yet, but I think it's going to be that way soon, once the wonders of RSS become more widely used.

What are the web designers to do?