Sony today announced a $100 [price cut](http://www.msnbc.msn.com/id/19674547/) for the most expensive of consoles, the PS3.
Now, depending on which side you take to this, it may not be a price cut. Let’s look at it through Sony marketing goggles:
| Drive Size SKU | Price Before 7/10 | Price After 7/10 |
|---|---|---|
| 20GB | $499 | Discontinued |
| 60GB | $599 | $499 |
| 80GB | Doesn’t exist | $599 |
Look at that, the 60GB version went down by a hundred bucks. It’s a price cut! Now, let’s look at it another way:
| SKU | Cost | Drive Size Before 7/10 | Drive Size After 7/10 |
|---|---|---|---|
| “high-end” | $599 | 60GB | 80GB |
| “low-end” | $499 | 20GB | 60GB |
Hey look, the prices are the same, it’s just that they made the hard drives a little bigger.
Comments
One response to “PS3: Price Cut, or Marketing?”
I see it as a price cut for the 60 Gig but they are keeping models in the price brackets they have set for themselves. But its a nit either way and the unit is still too pricey. In any event, seems there is more stupidity to the story:
http://machinist.salon.com/blog/2007/07/14/ps3_price/index.html